adidas Basketball proudly announced its first-ever high school Name, Image, and Likeness (NIL) deal with Darryn Peterson in a groundbreaking move for high school athletics. A rising star in basketball, Peterson, currently a standout player at Huntington Prep in Huntington, West Virginia, has secured his place as a significant figure in the future of the sport.
Peterson ranked the No. 3 prospect in the 2025 recruiting class and has shown exceptional skill and promise on the court. His performance has captured the attention of college scouts and major sports brands, leading to this historic deal with adidas.
"I’m extremely proud to join an elite group of athletes with adidas," Peterson commented. His enthusiasm for this partnership reflects his readiness to step into a larger role in the world of basketball. "I look forward to working with the team as I embark on this pivotal moment in my career," he added, highlighting the significance of this deal in his burgeoning athletic journey.
Eric Wise, the Global General Manager of adidas Basketball, expressed equal excitement about Peterson's signing. "Darryn is an all-star athlete and, at such a young age, embodies what adidas Basketball is all about," Wise stated. He emphasized the brand's eagerness to support Peterson's growth and development, adding, "We cannot wait to see what the future holds and welcome him into the 3 Stripe family."
This deal marks a new era in high school sports, where young athletes are beginning to gain recognition and support at earlier stages in their careers. Peterson's deal with adidas is not just a personal milestone but also a signifier of changing times in sports sponsorships.
adidas has been actively expanding its roster of sponsored athletes. Alongside Peterson, the brand has recently signed significant names such as Aliyah Boston, the No. 1 overall pick in the 2023 WNBA draft, and emerging stars in the NBA like Gradey Dick and Jalen Hood-Schifino.
As the sports world watches, Peterson is set to embark on a journey that could redefine the landscape of high school and collegiate sports. Keep it locked to the Sole Retriever mobile app to stay updated on the latest happenings in sneakers, streetwear, and more.
As the sports world watches, Peterson is set to embark on a journey that could redefine the landscape of high school and collegiate sports in the future. Keep it locked to the Sole Retriever mobile app to stay updated on the latest happenings in sneakers, streetwear, and more.