adidas continues to bolster its roster with fresh talent from the NBA as rookies Gradey Dick and Jalen Hood-Schifino ink multi-year endorsement deals with the sports apparel giant. This news highlights adidas' ongoing commitment to supporting rising basketball talents, as the brand's roster includes established NBA and WNBA stars like Trae Young and Aliyah Boston.
After successful NCAA careers, Dick and Hood-Schifino are poised to make their mark in the NBA. Gradey Dick showcased his stellar all-around skills as a freshman for the Kansas Jayhawks and will play for the Toronto Raptors. Jalen Hood-Schifino made waves with his powerful performances as a guard for the Indiana Hoosiers and is set to make his NBA debut in a Lakers uniform. Both players are known for their work ethic, grit, and determination, which align perfectly with adidas' ethos.
These athletes are not just signed on for their on-court prowess but also for their influence off the court. The dynamic duo already appears in adidas' marketing campaigns, first seen with adidas' "Remember The Why Chapter 3" campaign. Both are sporting the soon-to-be-released adidas Crazy IIInfinity.
Details regarding the specifics of their deals remain under wraps, but according to Nick DePaula, both contracts will include multi-year footwear and apparel endorsement deals.