Bobby Hundreds is Dropping his First Disney Apparel Collection in August

Bobby Kim turned The Hundreds into a premier streetwear label throughout the 2000s and 2010s, and while he has taken a step back from the label he and Ben Shenassafar founded, he has embarked on a side quest that many could only dream of. Bobby Hundreds is the global creative director of Disney Consumer Products and its massive empire of merch, books, toys, and everything else you can think of, which generates over $60 billion annually. After landing the role back in March of 2025, projects Kim designed and directed are finally rolling out to the masses.

Bobby Kim’s First Disney Apparel Collab

While we’ve seen some products already that Bobby has had a hand in bringing to life, like the recently teased BAPE x Disney collection, this new Disney by Bobby Kim capsule is the start of a multi-season collaboration that digs deep into Disney’s vault, which is kind of Bobby’s specialty.

Real streetwear heads will remember the OG collab between The Hundreds and Disney that focused on The Lost Boys from Peter Pan. While most brands try to get their hands on the most famous characters from an IP in a collab, Bobby went with the characters that felt like the best fit for The Hundreds and its community, dressing Curly, Nibs, and The Twins in Fairfax’s finest fits. Nearly two decades later, Bobby is getting just as lost in Walt’s vast archive.

The very first apparel item under this new signature banner is a Sorcerer's Apprentice Mickey Long-sleeve, depicting Mickey’s appearance in the classic Disney film Fantasia. A vintage T-shirt inspired Bobby to resurrect this graphic, which he came across on a trip to Harajuku, Japan. Alongside the long-sleeve T-shirt, there will be six more designs that are set to be unveiled in the coming days.

Where to Buy Disney by Bobby Kim

Your first shot to cop the Disney by Bobby Kim collection will be at D23: The Ultimate Disney Fan Event in Anaheim, California, on August 15, 2026, but Disney is also dropping the shirt online for one day only on August 17 at 8 AM PDT (11 AM EDT). The six other designs will be released online on August 20 at 9 PM PDT (August 21, 12 AM EDT). We’ll update you in real-time on release info for the collection and more via the Sole Retriever mobile app.

Nicholas Vlahos

Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy watching films and discovering music. Follow me on Letterboxd @nickvlah For tips, reviews, or any shoes in a size 13, email nick@soleretriever.com