Audi F1 Team Launches Partnership with adidas
Quick Facts
- Audi is coming to F1 in 2026, and the team will be hitting the track in adidas gear.
- F1 is one of the fastest-growing sports in the world, and adidas is already the official outfitter of the Mercedes AMG Petronas F1 Team.
- The Audi F1 x adidas partnership will debut in February 2026 ahead of the Audi team’s debut on the grid.
Audi is coming to F1 in 2026, and the team will be hitting the track in Trefoils and triple stripes. The German auto manufacturer and sportswear brand will partner on team gear for drivers, mechanics, support staff, and, of course, fans.
“This partnership brings together two iconic brands—the Four Rings and the Three Stripes—on a global stage and it represents an exciting milestone in our journey as the future Audi F1 Team,” Jonathan Wheatley, Team Principal of the future Audi F1 Team, said. “With adidas, we’re equipping our team with role-specific elite technical sporting gear that enhances human performance. Beyond the race, our shared ambition is to inspire a new generation of motorsport fans through innovation, style, and an unwavering pursuit of excellence."
F1 is one of the fastest-growing sports in the world, and in addition to taking over city streets, movie theaters, TV screens, and simulators, the sport is deep in the world of fashion. Superstar drivers like Lewis Hamilton are signing deals with Dior and Lululemon, Puma turned over their F1 partnerships to creative director A$AP Rocky, and adidas is already the official outfitter of the Mercedes AMG Petronas F1 Team. The Three Stripes has also tapped Bad Bunny for an upcoming collab with Mercedes.
“We are very proud to partner with the future Audi F1 team and support their debut into the highest level of competition for the sport,” adidas CEO Bjoern Gulden said. “As part of our ongoing commitment to F1, this partnership showcases our focus on collaborating with brands rooted in shared beliefs and innovative perspectives, on and off the track.”
The Audi F1 x adidas partnership will debut in February 2026 ahead of the Audi team’s debut on the grid. To be the first to find out what the shoes and gear from the partnership look like when they drop, download the Sole Retriever mobile app and stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com
