New Balance and atmos Pink Team Up for Cow Print 204L Pack

Japan is known for its sneaker and streetwear scene, but over decades of influence, few brands have kept the exclusive appeal and aesthetic approach of the sneaker boutique and frequent industry collaborator, atmos. After a year full of strong collabs across brands in 2025, the atmos team is starting 2026 right where they left off, adding a two-pack of women’s exclusive New Balance 204L collabs in custom cow print.

The atmos Pink x New Balance 204L Cow Girl collection features two colors of the cow-print runner, one in black and white and the other in brown and white. The hairy spotted cow print runs across the support panels, with creamy white suede covering the rest of the supports, adding a doily, lace-style cut-out pattern arching on the top and bottom of the “N” logo on the side panels.

In a year filled with animal print, reptile skin, and hairy fur materials throughout the sneaker industry, cow print stood out as one of 2025’s most notable trends, covering shoes from adidas, Nike, New Balance, and more. Milking it or not, the cow print pattern is here to stay in the new year.

So far, we’ve only seen the atmos Pink x New Balance 204L Cow Girl collection in quick previews on social media with “Coming soon…” added to the caption, but we’re still waiting for a firm release date and price. To keep up with all the latest atmos collab drops, download the Sole Retriever mobile app.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com