One of the most popular Air Jordan’s of all-time is returning.
The Air Jordan 3 is arguably one of the best, most popular Air Jordan silhouette’s of all-time. Originally released in 1988, it was the first Michael Jordan signature sneaker designed by the legendary Tinker Hatfield. With its exposed “Air” unit, clean design, and elephant print detailing, the Air Jordan 3 is a cult classic, recognized by sneakerheads and non-sneakerheads alike.
With the original “Fire Red” colorway returning in August 2022 for the first time with “Nike Air” branding, it will conclude the series, as all four OG AJ 3 colorways will now have seen at least one recent retro drop with the classic labeling. In 2013, the Air Jordan 3 Retro 88 was released. It marked the first time “Nike Air” branding had returned to this model since 2001’s “Black Cement” drop. Very limited, it is highly sought after on today’s aftermarket.
Then in 2018, Jordan Brand blessed us with not one, but two iterations of the classic “White Cement” colorway with “Nike Air” branding, the first being the Justin Timberlake “JTH” Super Bowl edition, coming in the OG prototype style design with the Nike Swoosh on the sides. Then a month later, the “Free Throw Line” edition, paying homage to the 1988 Slam Dunk Contest, complete with an icy blue translucent outsole. As the Air Jordan 3 turns 35 in 2023, Jordan Brand is gearing up to bring back this all-time favorite for a much needed comeback.
The 2023 edition of the Air Jordan 3 Retro “White Cement” comes reimagined, much like the upcoming Air Jordan 1 Retro High OG “Chicago,” dropping in Holiday 2022. It will be the most accurate Air Jordan 3 Retro, compared to its 1988 counterpart to-date. Coming in summit white, fire red, and cement grey, this pair features a classic white-based all-leather upper with fire red, cement grey, and black accents. The elephant print detailing on this version will be thinner, the closest to the original as it can get, including the overall shape of the sneaker as well. Classic “Nike Air” branding and new packaging round things out.
The Air Jordan 3 Retro White Cement is set to release in March 11th, 2023. It will drop at Nike as well as select Jordan Brand retailers worldwide, in-store and online. Coming in full-family sizing, retail is set at $210 for men. Keep it locked to our Twitter and Mobile App to stay up to date on future releases.
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