Bad Bunny Models the adidas BadBo 1.0 Rise for an Official Look at the Super Bowl Colorway

Published March 17, 2026 at 3:53 PM

Quick Facts

We got our first clear look at the beige and black colorway of the BadBo 1.0 on stage at the Super Bowl halftime show, and after a few subsequent previews, adidas has officially unveiled the editorial campaign for the nubuck, suede, and mesh pair.
Like every pair of the BadBo 1.0, the Rise colorway adds Bad Bunny’s custom star logo to the lateral heel as a direct shoutout to the Puerto Rican flag.
The Bad Bunny x adidas BadBo 1.0 Rise will be released March 28, 2026.

Bad Bunny didn’t win any Oscars over the weekend. He wasn’t nominated for any, but after the year he’s had, it’s hard to watch an awards show and not expect Benito to step on stage with an acceptance speech ready. The Puerto Rican superstar is still keeping the good times rolling with his new Three Stripes signature sneaker line, though, with the Rise colorway of the adidas BadBo 1.0 ready to drop before the month is out.

We got our first clear look at the beige and black colorway of the BadBo 1.0 on stage at the Super Bowl halftime show, and after a few subsequent previews, adidas has officially unveiled the editorial campaign for the nubuck, suede, and mesh pair, plus the matching clothing capsule, all modeled by Benito himself.

The adidas BadBo 1.0 Rise is yet another tribute to the resilience of Puerto Rico, recalling the way the island rose up after the devastation of Hurricane Maria in 2017. Like every pair of the BadBo 1.0, the Rise colorway adds Bad Bunny’s custom star logo to the lateral heel as a direct shoutout to the Puerto Rican flag.

The Bad Bunny x adidas BadBo 1.0 Rise will be released March 28, 2026 through adidas, Bad Bunny’s website, and select retailers in-store and online. Available in unisex sizing, the retail price is set at $160. For all the latest adidas Bad Bunny news and drop info, download the Sole Retriever App.