The adidas Adizero Evo SL, rooted in elite performance DNA, is set to be a future classic. With a rich history of creating gear for athletes, its Running Lifestyle division capitalizes on the growing athleisure trend, where sportswear seamlessly integrates into casual fashion for maximum wearability. The shoes and apparel under this category are designed to be versatile, offering functionality for those who jog or run as part of their daily routine while at the same time being stylish enough to wear throughout the day. This ethos has broadened adidas' market appeal, allowing The Brand With The Three Stripes to reach a younger, fashion-forward demographic while maintaining the core of being a performance-driven sports brand.
In recent times, the Adizero range, while primarily performance-focused, has found a place within this broader lifestyle appeal. Footwear from the range has gained attention for its sleek designs and innovative technology. The ability of those who work at the brand to balance technical performance with street-style appeal ensures that products are not just for runners but also for individuals who want footwear that combines comfort, performance, and style.
Craig Bell happily talks about sneakers or as he calls them "trainers" every day of the year. An avid Bradford City fan, he's also a big supporter of the Philadelphia Eagles. He will forever profess that Cricket is better than Baseball and that Rugby League is better then Rugby Union. Among his many hot takes, he believes the adidas ZX range is the pinnacle of sneaker design.
