In his epic “Laugh Now, Cry Later” music video that was filmed at the Beaverton Oregon Nike World Headquarters, Drake previews his new NOCTA sub-label with Nike that will launch December 19. Announced publicly today, the NOCTA line will feature what Drake refers to as working class style. Inspired by the 6 God’s late-night creative process, NOCTA has some interesting potential. On the official press release at Nike, the company teases a puff down jacket and matching winter clothing. A partnership, let alone a dedicated sub-label, is a great opportunity for the Toronto-based rapper.
The last collab Drake did with Nike was the Certified Lover Boy line, which was mostly his logo slapped on some Nike blanks.
It seems like Drake’s new Nike collaboration will have a full tracksuit, zip up utility vest, puffer coat, and gloves. We expect to see some Nike tech fleece trickled in there as well. The palette is all black, with touches of yellow and reflective material, no doubt referencing Drake’s OVO branding.
With NOCTA, we were trying to make the hardest jacket, the hardest tracksuit, the hardest gloves.
Check out the official Instagram account here: https://www.instagram.com/officialnocta/