For months now we’ve seen Ye take to social media and interviews with a talking point throughout. He is done with adidas (and GAP too). Things accelerated and ramped up after Ye included a very tone-deaf “White Lives Matter” shirt in his Yeezy Season 9 fashion show, causing adidas to come out and announce the partnership was “under review,” though we wouldn’t have to wait much longer for the plug to be pulled. A press run and hateful rhetoric on social media in regard to those of the Jewish faith caused many companies, individuals, and projects Ye was involved in to back out and distance themselves, adidas included. While secondary market retailers like TheRealReal have publicly stated they will no longer allow the sale of Yeezy sneakers or products on their platform, taking a look at data from one of the biggest players in the space, StockX, we can see demand has dramatically increased.
Big events often cause the secondary market to react in this way, and in the case of Yeezy and adidas’ partnership coming to an end, both prices and sales volume for models developed by the duo have increased. Over the last 24 hours (as of this writing, October 26th), nine of the top ten and fifteen of the top twenty most-sold sneakers on StockX include Yeezy silhouettes with the only non-Yeezy sneaker to crack the top ten being the infamous Nike Dunk Low “Panda” in women’s sizing. The numbers speak for themselves as well with over 7,000 sales specifically being Yeezy models and over $1 million generated in GMV (gross merchandise value). Prior to the split, you’d typically find a few pairs of Yeezy sneakers in the top 10 most sold, usually a pair or two of the Yeezy Foam RNNR, Yeezy Slide, and Yeezy Boost 350 V2.
Top 10 Most Sold Sneakers On StockX In The 24 Hours Following Yeezy's Split From adidas
As alluded to in their press release, we should begin to see Yeezy sneakers going forward forgo any “Yeezy” branding, possibly causing pairs released before the partnership was dissolved to see higher demand, prices, and sales volume compared to those in the near future. With the news so fresh and no response yet from Ye or his team, we’ll have to see where the aftermarket settles on Yeezy sneakers and what the future holds for these iconic models. Keep it locked to our Twitter and the Sole Retriever mobile app to receive real-time updates on the Yeezy x adidas split and more in the sneaker and streetwear world.