A new logo has been registered for trademark by Ye's holding company for usage on clothing and retail stores and has been added down below
Traditional News
July 11, 2022
4 minute read

Ye Files Trademark For YZYSPLY Retail Locations

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Could we get an in-store Yeezy shopping experience?

Jesus Is King Pop-Up Shop (2019)

If you’re a fan of Yeezy sneakers or clothing, you should be all too familiar with Yeezy Supply, the official website for the Yeezy brand. It’s often riddled with errors and glitches, often known to cater to bots which makes the buying process difficult for those looking to secure a single pair of sneakers. That all may change because according to TMZ, Ye has filed a trademark for “YZYSPLY” which includes retail stores, online ordering services, and online retail store services.

When Ye initially signed with adidas, his contract stated that retail locations would be developed that were explicitly dedicated to adidas Yeezy products, though that never came to fruition. Organic and minimalist design has been a favorite for Yeezy brand as of late and his retail shopping locations could possibly include these design cues, as indicated by his last in-store shopping experience with his Jesus Is King pop-up in 2019. Going back to this time, one of his associates, Ameer Sudan, posted to his Instagram story to tease a flagship Yeezy retail space in Philadelphia, though, like his idea with adidas, it sadly has not come to fruition.

Though he is currently working with both GAP on clothing and adidas on his sneakers, we could possibly see Ye combining his two ventures into a singular retail location. Again with Ye, ideas and concepts come and go with nothing ever set in stone for a public release, so this could be a way to cover his bases for retail locations well into the future. This may also be related to his current spat with the Three Stripes over his claims they are copying his designs. Couple that with Steven Smith being officially signed to his Donda organization and one can imagine that Ye is playing the long game and preparing for his own venture after his contract with adidas is up in 2026. For more updates regarding the future of adidas Yeezy and more within the sneaker and streetwear space, keep it locked to our Twitter and the Sole Retriever mobile app.

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