Where to Buy the Yu-Gi-Oh! x Nike Air Max 95
PublishedQuick Facts
- The Yu-Gi-Oh! x Nike Air Max 95 Pack will be released on September 12, 2025 for $210
- The Joey Wheeler colorway will be available worldwide, while the Jonouchi pair is exclusively launching in Japan
- Only two retailers will release the sneaker, BAIT and Sole Play.
- Nike SNKRS will be your best chance at securing the sneaker
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Crossovers between anime and sneakers have been going on for years, but 2025 might arguably have the best official collaboration of all time: Yu-Gi-Oh! x Nike. The two powerhouses are joining forces for a project on the Air Max 95, or should we say Air Muscle, in two different colorways.
In the Yu-Gi-Oh! universe, the Air Muscle is the equivalent to our Air Max 95, with Joey Wheeler purchasing a pair in the original manga for ¥100,000 (approx $680 USD today). Throughout the anime and manga, he sports the pair as well as other classic Nike sneakers.
The Yu-Gi-Oh! x Nike Air Max 95 Pack will be released on September 12, 2025 for $210. The Joey Wheeler colorway will be available worldwide, while the Jonouchi pair is exclusively launching in Japan. Check below for all the information on how to buy the sneaker.
Where to Buy the Yu-Gi-Oh! x Nike Air Max 95
The Yu-Gi-Oh! x Nike Air Max 95 is going to be quite limited. As of now, there are only two retailers releasing the sneaker in the US, BAIT in Los Angeles and Sole Play in Atlanta. Those of us who don't live near the two will have to try our luck on the Nike SNKRS app.
BAIT has announced it will be hosting a raffle at its Melrose storefront. You must sign up and enter a raffle for a timeslot to attend the live raffle on Friday, September 12, with winners being notified by the 11th. Getting selected to attend does not guarantee a pair of the shoes, but a spot at the live raffle.
Sole Play, who has quite the history with Nike's .SWOOSH division, which is taking charge of the marketing for the Yu-Gi-Oh! Air Max 95, has a special event planned for the release. A first-come, first-served release will take place on Saturday, September 13, at Sole Play's Decatur location. Alongside the FCFS drop, there will be multiple giveaways for the sneaker, including a Yu-Gi-Oh@ card battle, best anime-inspired costume contest, and a collectors showdown for Yu-Gi-Oh! collectors.
If you're not able to make it to either event, your only chance is via the Nike SNKRS app. Nike will be releasing the pair on September 12, 2025, at 10:00 AM ET (7:00 AM PT) via a draw. This means you will have 10 minutes to enter the release, with winners selected a few minutes after entries close at 10:10 AM ET (7:10 AM PT). To ensure a smooth entry, make sure you billing/shipping information is up-to-date on the Nike SNKRS app.
As for the Jonouchi colorway, this will be exclusive to Japan. If you REALLY want to cop, you can try to find a reshipping service or fork up the premium on the secondary market.
Tips & Tricks to Cop the Yu-Gi-Oh! x Nike Air Max 95
- Only two retailers will be releasing the Yu-Gi-Oh! x Nike Air Max 95 in the US, BAIT (Los Angeles) and Sole Play (Atlanta)
- Sign up for BAIT's raffle here. Sole Play will release the sneaker FCFS at their Decatur location on the 13th at 11 AM ET.
- If you don't live in the Los Angeles or Atlanta, your best chance is with the Nike SNKRS App.
- To increase your odds, ask friends and family to enter the Nike SNKRS release for you.
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Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy watching films and discovering music. Follow me on Letterboxd @nickvlah For tips, reviews, or any shoes in a size 13, email nick@soleretriever.com
