Where to Buy the Pokémon x Polaroid Go Gen 3 Camera Pikachu

Published October 19, 2026 at 3:10 PM

Quick Facts

Target just released a new Pokémon x Polaroid collab
Polaroid's Go Gen 3 Camera is given a Pikachu makeover
The Pokémon x Polaroid Go Gen 3 Camera Pikachu is available now through Target for $100
Find a link to purchase the collab below

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There’s been no shortage of ways to celebrate Pokémon’s 30th anniversary. The pocket monsters have taken over footwear, apparel, skate decks, McDonald's toys, and even a Beats Pill speaker, but even more is coming from The Pokémon Company’s collab department. Now, you can take Pikachu along with you to capture all the moments in your daily life.

Pokémon x Polaroid Go Gen 3 Camera Pikachu Details

Teaming up with the iconic Polaroid camera company, The Pokémon Company has turned the brand’s Go Gen 3 Camera into the electric-type icon, Pikachu. Aside from the co-branded details, which include Pokémon and Pokéball logos, the camera has been coated in Pikachu’s instantly recognizable yellow hue. Not only that, but there’s an attached lightning bolt hangtag that mimics Pikachu’s tail.

As for the camera’s specs, it’s the world’s smallest instant analog camera. It features a stronger flash and better shots in most lighting situations when compared to the Gen 2, and comes with a 15-film pack battery life. There’s also a selfie mirror, a self-timer, and a double-exposure mode.