Yearly celebrations from sneaker brands offer us consumers an opportunity to secure some hot sneakers, apparel, and more for discounted prices as well as the hopeful restock of the past year's most coveted releases. For Nike, this celebration occurs throughout the year with a handful of sales and even a SNKRS day, though adidas is taking things up another level with this year's adidas Membership Week.
What is adidas Members Week?
Lasting seven days, the experience will be filled with product drops, giveaways, and the return of the Golden Ticket, an opportunity to win every raffle on the adidas Confirmed app for an entire month. This year, adidas rebranded its old membership system into the adiClub, a celebration of the people and cultures that make up adidas within and outside the company. One new experience going down this year is being dubbed “Sponsor Me,” an opportunity for adiClub members to win free footwear for a year just like the brand's athletes and endorsees.
New collaborations and the return of coveted kicks are set to go down as well with pairs like the South Park x adidas Campus 80 “Towelie” popping up on the Confirmed app on the day of this writing. More special sneakers will also be making their way to the Confirmed app all throughout the week.
When is adidas Members Week?
adidas Member's Week will take place from from 30 September – 6 October for all adiClub members. Each day there will be sales, special events, and chances to enter for adidas's coveted Golden Ticket.
What is adidas adiClub?
adiClub is adidas's exclusive membership program that allows users to earn rewards to exclusive discounts, access to limited product, and even unlock IRL experiences. It is free to join and as users purchase products they will earn points that unlock different membership tiers.
What is the adidas Confirmed Golden Ticket?
Essentially, its an all-access pass to a months worth of adidas Confirmed drops, guaranteeing you a W for every sneaker you enter a raffle for. This includes any upcoming Yeezy, Pharrell Williams, or hyped up collaborative sneakers. Think of the adidas Golden Ticket as a guaranteed win for every sneaker raffle and release on CONFIRMED for a period of 30 days.
How can I get a Golden Ticket on the adidas Confirmed App?
Every day during Members Week, The Three Stripes will be hosting limited one-hour-long raffles to give multiple adiClub members the opportunity to secure a month-long W streak. Be sure to check the Confirmed app daily and keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on Golden Ticket drops and more regarding the adidas Members Week celebration. Also, don't forget to download the CONFIRMED app if you haven't already!