Reebok and atmos are Dropping a Collab with the Japanese Spy Show Vivant

TV is big business. There used to be a time when movie stars would avoid the silver screen, fearing that a TV role would ruin their shot at making it back to the big film roles. These days, TV and movies are just as prestigious as each other, with Hollywood heavyweights double-dipping all the time. With more money than ever in TV shows, there’s also plenty of product tie-ins, including sneaker collabs.

Vivant Vibes

Following in the footsteps of Stranger Things, the hit Japanese show Vivant is next up on the sneaker collab list, releasing a black and red pair with the help of Reebok and atmos. The triple-collab takes the show’s spy themes to heart with a Reebok Classic in monochrome black leather.

We’ve only seen the pair in a couple of quick preview images from atmos, but from what the boutique retailer shows us, the black leather pair adds a red Vivant logo on the side panel, and triple-branding on the insoles with Vivant, Reebok, and atmos logos stacked on top of each other.

Vivant x atmos x Reebok Classic Details

The Vivant x atmos x Reebok Classic doesn’t have a release date or retail price yet, but in the Instagram post debuting the collab, atmos noted that the pair is “coming soon.” To keep up with all the latest pop culture sneaker news and drop info, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com