The Up There Athletics x New Balance FuelCell Rebel v5 Just Raised the Bar
PublishedQuick Facts
- Melbourne boutique Up There has a new collab with New Balance
- The retailer is working through its Up There Athletics label
- Up There Athletics gives the FuelCell Rebel v5 an Australian makeover
- The Up There Athletics x New Balance FuelCell Rebel v5 will release in-store on October 29 and online November 3, 2025
It’s no secret that everyone’s into running these days. Open Instagram and it’s flooded with Strava screenshots, finish line selfies, and “Sunday long run” captions – and honestly, we’re not complaining. Sure, there’s the fitness aspect, but there’s also the community – that shared sense of purpose, consistency, and a little friendly competition. And if you really want to upgrade your running rotation this season, you’ll want to check out the Up There Athletics x New Balance FuelCell Rebel v5.
Following a series of collabs via their standard Up There brand, the Melbourne-based boutique is launching this collab through its Up There Athletics label. They wanted to create something deeper than a running shoe – a piece that represents both motion and meaning. Dressed in black, white, and fluorescent green, with subtle hits of pink to bring warmth and balance, the design captures the flow of energy and movement that defines running itself.
The un-dyed, off-white midsole nods to vintage runners of the past and the prototype culture that continues to shape performance footwear today. Beneath the surface, FuelCell cushioning blends PEBA and EVA foams for a propulsive, responsive ride – one that transitions seamlessly from long, steady miles to tempo runs and everything in between.
Up There Athletics and New Balance have also packed in the thoughtful details: multiple lace options for subtle personalization and NB’s ‘Sure Lace’ system, a quiet nod to the brand’s rich running heritage. In short, it’s got everything you’d want in a modern running shoe: style, storytelling, and serious performance credentials.
The Up There Athletics x New Balance FuelCell Rebel v5 drops in-store on October 29, 2025, followed by a wider release online on November 3, 2025. For your best shot at securing a pair, make sure to download Sole Retriever’s mobile app.
Images via Up There Athletics
Adam Cheung is a writer and editor who specialises in sneakers and streetwear. Over the past few years, he's curated features and guides for everyone from Burberry to Nike. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.
