Tuff Crowd, the brainchild of nine-year NBA vet and Under Armour's first signature athlete Brandon Jennings, brings its Los Angeles-inspired ethos to the basketball sneaker scene with a new collab on the Under Armour Curry 11. Under Armour, having established a deep-seated relationship with Jennings since his first signature shoe in 2008, is now combining Jennings' Tuff Crowd and Stephen Curry's Curry Brand. This partnership is charged with a history of innovation and mutual respect, culminating in a collection that is as much about shared narratives as it is about cutting-edge sneaker design.
The Curry Brand x Tuff Crowd collection is a testament to triumph and perseverance. The Curry 11, adorned with Tuff Crowd's hallmark design aesthetics, reflects a journey of champions—Stephen Curry's monumental fourth championship, Finals MVP win in 2022, and Jennings' evolution from an NBA standout to streetwear maven. The sneaker itself is notable for being the first from Curry Brand to feature a black Flow sole unit, a nod to Curry's dynamic play style. Key design elements include the Tuff Crowd's signature collar embroidery, reimagined in Curry Brand's typeface, and a unique barbed wire “Curry Splash” logo that marries the two brands' identities. The phrase “What they gonna say now?” resonates throughout the collection, embodying the rhetoric of resilience and success against the odds.
The Tuff Crowd x Under Armour Curry 11 will release November 11, 2023, exclusively via Tuff Crowd's website. As of now, the retail price has yet to be announced. Download the Sole Retriever mobile app for the latest updates on sneaker releases, raffles, and the freshest news in streetwear.
Images via Under Armour
November 11, 2023