Travis Scott Wore $50,000 Vintage Apple Sneakers to iPhone 17 Event
PublishedQuick Facts
- Travis Scott was spotted at the iPhone 17 unveiling wearing vintage Apple sneakers
- The pair dates back to the '90s and was produced by Omega Sports
- Only Apple employees were able to purchase the shoe when it first released
- Pairs now go for tens of thousands of dollars at auction
It’s September, so you know what that means. New iPhones. Every year as summer gives way to fall, Apple unveils its next lineup of mobile phones, and it’s often a star-studded event. Stars of the tech world like Marques Brownlee or iJustine are always at these things but for the iPhone 17, Apple hosted some of the biggest celebrities on the planet, making MrBeast and Travis Scott their newest salesmen. To commemorate the occasion, La Flame was spotted at the event in an ultra-rare Apple sneaker with an interesting backstory.
Apple is, of course, a tech company, but it has taken a stab at fashion before. In the mid-80s, Apple accessories and clothing were released to the public, ranging from T-shirts to hoodies and more. However, the Cali-based company wouldn’t venture into sneakers until the ‘90s when it tasked the company Omega Sports to produce pairs for its employees. The pairs were never available to the public, and since the low-key release, they’ve garnered tens of thousands of dollars on the aftermarket. In 2023, a pair sold for $50,000 at Sotheby’s.
The sneaker itself is reminiscent of popular ‘80s and ‘90s trainers, like the Reebok Workout Plus or Club C. Apple text in the company’s old-school font is applied to the midfoot in red. Obviously, with the sneaker being decades old, the leather upper has begun to crack and glue stains have oxidized, giving it a worn-in look, even if this is Scott’s first time rocking the pair.
All we can do is appreciate the vintage sneaker, as there are no plans for an Apple sneaker retro. However, if you’re looking to cop something from Travis in the near future, his latest collaboration with fragment design and Jordan Brand, the Travis Scott x fragment design x Air Jordan 1 Retro Low OG Sail Military Blue, launches later this month. Check below for images of Scott wearing the Omega Sports Apple sneaker, and download the Sole Retriever mobile app to stay updated on the latest happenings in sneakers, streetwear, and more.
Images via Gabriel Moses
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
