C.P. Company, an Italian brand renowned for its innovative approach to fashion since its inception in 1971, is venturing into new territory with its first-ever sneaker collaboration with Asics. For the first project part of this new partnership, the duo is working on the Asics Gel-Quantum.
The C.P. Company x Asics Gel-Quantum 360 is a bold statement in the world of sneakers. The sneaker comes in two colorways, one a vibrant Yellow and the other a mixture of Cement Grey and black. A breathable mesh material is used for the base, while TPU reinforcements across the upper provide structure and durability.
C.P. Company’s logo is prominently displayed on the toe, intricately constructed out of TPU, showcasing the meticulous attention to detail for which both brands are known. Asics' iconic logos are positioned atop the tongue and on the midfoot, cementing the collaborative nature of the sneaker. The design is anchored by the Gel-Quantum sole unit, also in matching yellow, known for its exceptional cushioning and support.
The C.P. Company x Asics Gel-Quantum 360 will release on January 19 and January 20, 2024, at C.P. Company's pop-up in Paris. A wider release through global retailers will take place on February 22, 2024. Available in unisex sizing, the retail price is set at $175. For updates on this release, as well as the latest in sneaker news, raffles, and trends, be sure to download the Sole Retriever mobile app.
C.P. Company x Asics Gel-Quantum 360 Yellow
Images via Asics & C.P. Company
C.P. Company x Asics Gel-Quantum 360 Cement Grey
