Pull Up, Tap In, Tee Off: LA Golf Crew swang Links with Jordan Brand for a Long-Term Partnership

The face of golf is changing. After decades stuck in stuffy country clubs, a new generation has discovered golf’s frustrating fun, slow pace, and fresh air, and in the process, changed the energy, demographics, and fashion on the links. swang is a major part of the shift in Los Angeles, and now, the brand is getting a boost from the Jumpman with a long-term Jordan Brand partnership.

Announced across social media this week, the swang x Jordan Brand partnership is rooted in expanding access to the game, with an initial focus on swang’s FREE RANGE event series that pairs new golfers with free clubs, balls, coaching, and community at LA’s Rancho Park. Available to whoever shows up, the swang motto: Pull up, Tap in, is a perfect fit for the Jordan’s crossover approach to golf.

“I came into golf being myself. Jordans on, baggy shorts, a jersey, music blasting. swang grew out of that energy.” says swang founder Modi Oyewole. “It’s a place where you can pull up and tap in, whether it’s your first swing or you’ve been playing your whole life. From day one building swang, we literally had Jumpman on the top of our ‘Mount Rushmore of Brands’ Google doc. They’ve always pushed sport into culture, and that’s exactly where swang lives. It’s surreal, but it also makes sense.”

The specifics of the partnership haven’t been announced just yet, but expect a strong Jordan presence at FREE RANGE events from here on out, and don’t be surprised to see a swang collab on a Jordan Golf shoe sometime down the road. To stay up on all the latest from Jordan’s push into golf, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com