Rising Hollywood star Storm Reid first signed with New Balance as a brand ambassador in 2021 and is now getting her first collaborative project. Known for her Emmy-nominated performance in Euphoria and The Last Of Us, Reid is stepping into a new arena, blending her style with the classic New Balance CT302.
Reid's take on the New Balance CT302 is both sophisticated and understated, employing a neutral color palette. She balances hues of white, cream, grey, and blue across the sneaker's design, crafting a timeless look with a youthful twist. Inspiration for this color scheme comes from the Y2K era of Atlanta, the hometown of the actress. The "N" logo and heel tab are finished in a rich blue suede, contrasting subtly with the grey suede panels on the mudguard, eyestays, and heel. The sneaker's base is dressed in white leather, a minimalist backdrop that lets the other colors shine. Personal branding details are stamped on the tongue, a nod to Reid's creative input, while “1720” is hidden inside the sneaker as a nod to her faith. The design concludes with a chunky platform sole in white, matched with a robust rubber outsole.
The Storm Reid x New Balance CT302 will release August 4, 2023, exclusively in North America via New Balance's website. Retailing for $110, the sneaker will be available in unisex sizing. Keep it locked to our Twitter and download the Sole Retriever mobile app for updates on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via New Balance