In fashion and footwear, collaborations have the power to redefine legacy designs and celebrate cultural heritage. Emily Oberg's Sporty & Rich brand and adidas have masterfully done that with their upcoming release. Known for blending wellness culture with a touch of luxury fashion, Sporty & Rich's latest collaboration with adidas pays homage to Emily Oberg's Swedish roots through the adidas SL 72 Sweden. Previously, the duo crafted multiple adidas Samba colorways.
This collaboration infuses the classic adidas SL 72 silhouette with a fresh narrative, embracing the iconic colors of Sweden. The design features premium suede accents on critical points such as the T-toe overlay, eyestays, and heel. The shoe's base is constructed from a durable blue nylon, ensuring longevity and breathability. Yellow leather Three Stripes adorn the sides, complementing the blue and bringing the Swedish flag's colors to life on this timeless runner.
Additional yellow accents are thoughtfully placed on the adidas-branded tongue, heel tab, and sockliner, further cementing the thematic inspiration. Sporty & Rich's contribution to the design is subtly showcased with the brand's name in white along the midfoot, serving as both a statement of collaboration and a testament to the label's minimalist elegance. The sneaker is grounded by a supportive foam midsole, color-coordinated in blue and yellow, and a functional yellow rubber outsole, ensuring that the shoe is as wearable as it is visually compelling.
The Sporty & Rich x adidas SL 72 Sweden W will release in 2024 through Sporty & Rich, adidas, and select retailers both online and in-store. As of this writing, the pricing for the sneaker remains to be announced. Keep your eyes on the Sole Retriever mobile app for the latest updates on this release, as well as other exciting sneaker news and raffles.
Sporty & Rich x adidas SL 72 Sweden (W)
Images via Emily Oberg
