Skechers, a brand traditionally associated with casual and comfort-focused footwear, made a groundbreaking move into the performance basketball arena at the end of 2023. This shift has been marked by significant endorsements, including NBA stars like Julius Randle and Terance Mann, with rumors of an upcoming partnership with Joel Embiid, the reigning MVP.
In a surprising yet exciting development, Skechers Basketball's latest venture features a collaboration with one of the entertainment industry's most iconic figures, Snoop Dogg. The partnership, which began with Snoop Dogg's endorsement in early 2023, has culminated in the release of two collaborative colorways of the Skechers SKX Resagrip.
Snoop Dogg's influence in music and culture is unmatched, and his collaboration with Skechers brings a fresh perspective to the performance basketball sector. His involvement with Skechers began with a memorable Super Bowl advertisement and has since evolved into a distinctive line of collaborative sneaker colorways. The Snoop Dogg x Skechers SKX Resagrip Boss Treatment Pack features two striking colorways of the performance basketball model that reflect Snoop Dogg's unique style and Skechers' commitment to innovation in athletic footwear.
The SKX Resagrip model is engineered to cater to players who prioritize speed and agility on the basketball court. It incorporates Goodyear's advanced Resagrip technology, offering unparalleled grip and traction. This tech is complemented by Hyper Burst cushioning, a lightweight yet responsive material that provides a comfortable and dynamic playing experience.
The two colorways in the Boss Treatment Pack showcase Snoop Dogg's flair for striking designs. The first is a clean White version, exuding a sleek and modern vibe. The second colorway features a vibrant Orange theme, radiating energy and boldness. Both sneakers are adorned with tonal variations of their primary color, accented by the distinctive Snoop Dogg "S" logo. The design is further enhanced with eye-catching accents on various parts of the sole unit, adding an extra layer of visual appeal.
The Snoop Dogg x Skechers SKX Resagrip Boss Treatment Pack launched on January 25, 2024, and is now available exclusively via Skechers online. Available in men’s sizing, the retail price is set at $160 for both colorways. Download the Sole Retriever mobile app for all the latest news in the sneaker and streetwear world and updates on releases, raffles, and more.
Images via Skechers