A very special collaboration.
2022 is a very special year. Not only does it mark 50 years since Franklin Loufrani officially trademarked the Smiley icon, it also celebrates 30 years since the release of the Reebok Shaq Attaq. To commemorate both of these milestones, Reebok has teamed up with Smiley for the Smiley x Reebok Shaq Attaq "Core Black," and we're getting nothing but the best vibes from this collaboration.
Crafted from a series of premium suede panels, core black adorns the toebox and sides, while dreamy blue descends upon the lacing system and heel portion. A dash of fuzzy suede can be found around the back, while bright pink accents make a cameo on the eyelets. Of course, it wouldn't be a project with Smiley without the universal symbol for happiness on the tongue. Showcased proudly on the custom-fit Pump bladder for all to see, the Shaq Attaq is then rounded off with a carbon fiber footplate along the creamy midsole which offers a lightweight and responsive feel, making these ideal for both the court and everyday life.
Get ready for the Smiley x Reebok Shaq Attaq Core Black to release on October 15th, 2022. Set to drop in men's sizes for $180, you'll be able to cop at Reebok and select stockists online and in physical locations across the globe. More sneakers are set to drop as part of the collection, so make sure you keep it locked on Sole Retriever's Twitter and Mobile App for everything that you need to know!
Smiley x Reebok Shaq Attaq "Core Black"
Images via Reebok