Saucony Taps Minted NY for New Endorphin Pro 5 Campaign

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Quick Facts

  • Saucony taps Minted New York for a campaign to help promote the new Endorphin Pro 5
  • The silhouette features a dual-layered midsole for speed and a carbon plate that optimizes speed
  • The retail price is set at $240
  • Check below for a video and images from the campaign
Saucony Endorphin Pro 5 Citron

Saucony is continuing its highlight-reel resurgence through 2026 while maintaining its focus on its core ethos. With important players like Westside Gunn regularly unveiling new colorways, and the NYC-based brand 3sixteen bringing the Y2K flair to the Saucony Guide 7, Saucony’s lifestyle selection is still soaring. But they haven’t forgotten to show love to the brand’s dedicated base of runners.

The Massachusetts-based company recently partnered with Black Girls RUN! for two bold takes on the Endorphin Speed 5 and Ride 19 in their effort to “preserve the sexy.” Few brands can toe the line like Saucony, cooking up heat with the Fly God while also serving up speed for the fleet-footed.

Now, after dropping the Endorphin Pro 5, the most advanced model in the Endorphin line to date, Saucony tapped Minted NYC founders Marcus and Shawn Milione to help create a campaign around the vivid green Citron colorway in a short film called “The Runners.” Gus Johnston, Saucony's creative director, says the connection between the two brands is a perfect fit.“

The Endorphin Pro 5 is built on intentionality. Every detail refined with one ambition: MAKE IT FAST. Our design team pushed it further than the last generation. Which made involving Minted New York such a natural fit.Because they are athletes, entrepreneurs, creatives, storytellers. They are people who make it happen. They’ll make it fast.”

Fast is the name of the game for the Endorphin Pro 5. Fueled by the silhouette’s implementation of PWRRUN PB and Super Critical PWRRUN HG, forming a dual-layered midsole, the Endorphin Pro 5 is optimized for energy return, making every run a race for top speed. The new slotted carbon plate makes transitioning a breeze while adding a burst of forward motion on the pavement. The silhouette finishes off all that speed tech radiating from the middle sole with a PWRTRAC rubber outsole with traction for any conditions.

The Saucony Endorphin Pro 5 Citron is available now via Saucony and select retailers online and in-store. Available in unisex sizing, the Saucony Endorphin Pro 5 retails for $240. For everything Saucony, sign up for the Sole Retriever app.

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Devin Robertson is a writer and sneakerhead from Memphis, TN. Outside of sneakers, he enjoys film, comics, and music.