In the late 2010s, Rihanna's collaboration with Puma sparked a massive trend in women's footwear, blending high fashion with streetwear sensibilities. As the music icon pivoted her focus to the broader Fenty brand, fans eagerly awaited her return to the sneaker scene. That anticipation was rewarded in March 2023 with the announcement "She's Back," signaling the rebirth of the Fenty x Puma partnership. Fast forward to today, and the Fenty x Puma Avanti Pack emerges as the first fruits of this renewed alliance.
Rihanna, known for her daring fashion choices, showcases this spirit in the Avanti Pack. The collection presents two distinctive looks: the "Aged Silver" and the "Black White." The former immerses the classic Puma silhouette in a radiant metallic silver, complemented by contrasting grey laces and sockliner. Conversely, the latter exudes elegance with its premium black leather, highlighted by a crisp white Puma Formstrip. Both sneakers bear the unmistakable touch of Fenty and Puma, with dual branding on the inverted tongue and midfoot region. To round things off, each shoe boasts a two-tone foam midsole and a durable gum rubber outsole, ensuring comfort doesn't compromise style.
The Fenty x Puma Avanti Pack will release September 15, 2023, through Puma and select retailers online and in-store. Coming in full-family sizing, the retail price is set at $160 (adult), $95 (PS), and $80 (infant). Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Puma