CrossFit Sneaker Brand R.A.D. Taps into the Lifestyle Market with Sporting Goods Collection

If you’re into the worlds of CrossFit and training, you’ve probably heard of the sneaker brand R.A.D. If not, you might need some updating. Designed for athletes who push their bodies for sport, the brand’s latest collection is a performance pack that looks to the lighter side, tapping into the aesthetics of leisure sports for a lifestyle-friendly collection in shades of clean white.

The R.A.D. Sporting Goods collection features two pairs of shoes, the R.A.D. ONE V2 in White/Gum and the R.A.D. R-1 in Almost White. For the campaign to match the clean off-white monochrome and crisp white and gum sole colorways, R.A.D. tapped its team of CrossFit stars, but instead of lifting and running, posed them with bocce balls, tennis racquets, and croquet mallets for a bit of relaxing energy, without sacrificing the training spirit.

“With Sporting Goods, we wanted to celebrate that training is universal, even if it looks different across sports,” Ben Massey, Founder of R.A.D., said. “Whether on the field or in the gym, training is always part of the process. Sporting Goods shows that in our very own R.A.D. way - reimagining nostalgic sport through the lens of our modern athletes, and training culture - that no matter the setting, the work still gets done.”

The R.A.D. Sporting Goods collection will be released May 7, 2026 through R.A.D.’s online webstore. Available in unisex sizing, the retail price is set at $130 for the R-1 and $150 for the ONE V2. For all the latest news and drop info from every corner of the sneaker world, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com