LaMelo Ball has been pivotal in Puma's resurgence in the basketball and lifestyle sneaker markets. His signature line has captured the essence of on-court performance and transitioned seamlessly into lifestyle wear. Following the successful debut of the Puma LaFrance in the red Amour colorway in May, LaMelo and Puma are set to release two new colorways. Alongside the Untouchable, the cream-colored Moment edition is poised to hit the shelves in July 2024.
The Puma LaFrance Moment carries forward the design ethos of the original LaFrance, blending luxury with modern streetwear aesthetics. The upper features a smooth leather and textile mix, providing a sophisticated yet casual look. Cream leather adorns the mudguard, toe, and midfoot, while tonal textile circular pods enhance the midfoot. Cream-colored laces, sockliner, and tongue complement this subtle yet striking design. LaFrance branding appears in a contrasting brown hue on the tongue tag, vamp, and heel tab, adding a touch of elegance to the overall aesthetic. The sneaker sits on a rubber midsole with branding details for LaMelo Ball and a rubber outsole featuring LaFrance text in brown.
The Puma LaFrance Moment will release on July 5, 2024, through Puma and select retailers online and in-store. Coming in men’s sizing, the retail price is set at $110. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Puma LaFrance Moment
Images via Puma
In this article
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
