Founded in 2020, Proto has made it a mission to create extraordinary footwear while “finding a new — a better way — of being.” And after three years of development, the brand is introducing its first sneaker release, the IRIS-D.
The Proto IRIS-D features a knit upper made from KX Lab's 98 percent recycled materials. This launch colorway sees the low-top dressed in a two-tone black and white knit featuring Proto’s logo throughout the design. Keeping a sustainable approach, the shoe's insole was designed by Blumaka and utilizes reground factory scraps, old products, and foam waste to create a performance insole with cushion and comfort. Proto has even gone as far as to use sustainable methods, utilizing "ECO" recycled/sustainable PET yarn by Wincord. The Vibram cupsole also reflects the company's Sustainable Development Plan, "The Sustainable Way," which aims to improve its products' environmental, social, and economic aspects.
The Proto IRIS-D is currently available exclusively through Proto's website and launched Wednesday, April 26th. Coming in non-gendered sizing, the retail price is set at $320. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Proto IRIS-D "Inverse on White"
Images via Proto
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
