The Rock's Project Rock Brand Leaves Under Armour Partnership

Steph Curry is a trendsetter on the court and off. The Chef is the sole reason your nephew puts up half-court shots in his middle school basketball games, and after a high-profile departure from Under Armour, the brand’s second biggest celeb superstar is now following suit.

Project Rock Doesn’t Need a Spotter

He may not be known for his athletic prowess, but Dwayne “The Rock” Johnson carries himself with the kind of midlife steroid user energy that has become pervasive in pop culture. Backed up by endless action movies, Johnson’s Project Rock brand featured training and workout gear, from shoes to backpacks and consistent clothing releases with its bullhorn logo. Now, taking a page from Curry’s book, Johnson is leaving UA and taking the Project Rock brand with him.

“I’m grateful to Under Armour and to every person who helped us build this epic chapter of Project Rock,” Johnson said. “I’m proud of what we created together, and even more proud of all the people behind the scenes who poured themselves into Project Rock and took great pride in making it their own. You know who you are; I see all of you, and I’m forever grateful. Now we move on to new north stars, new partners, and with one intention in mind: deliver for the people. We build it together.”

Under Armour’s Project Rock Cool Down

Under Armour will continue to distribute Project Rock gear through October of this year, but after that, the future is a blank slate for Johnson’s workout brand. To keep up with all the latest sneaker industry news, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com