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Skateboard P, better known as Pharrell Williams, has been a tastemaker in the fashion space for decades. Through his hand, BAPE exploded in popularity in the 2000s alongside personal brands like Billionaire Boys Club and Ice Cream, marking the very beginning of his storied fashion history. Collabs with Chanel and his Human Race line with adidas are where we’re at today and over the last two decades, his closet has become filled with countless samples, one-of-ones, and rare pieces that the average consumer would never have access to… until now. Launching his own auction house dubbed “JOOPITER,” Pharrell will debut the platform with an assortment of items from his closet as a part of the “Son of a Pharaoh” collection.
Many of the items that will be available were pieces that Williams didn’t feel comfortable selling through well-known resell platforms, like StockX, TheRealReal, or Christie’s, though not every single item in his personal collection will be up for sale. As stated by Pharrell himself in an interview with Financial Times, “My business manager was like, ‘Hey, at this point, you have 11 different storage units,’” which really puts into perspective the number of items we could be seeing in the near future.
For this first collection, iconic pieces that each have a connection to specific moments in Pharrell’s career will be available, ranging from varsity jackets featuring his high school to 1-of-1 jewelry pieces in collaboration with Jacob And Co. Footwear pieces in the collection brings us back to the “Drop It Like Its Hot” music video when he blurred out the then-unreleased mode, the Ice Cream Low, while custom Timberlands and Swarovski-covered adidas Stan Smiths showcase the flashier side of Williams’ taste.
The Son of a Pharaoh collection will be auctioned off via JOOPITER on October 14th, 2022 at 9 AM EDT. If you happen to be in NYC on the 14th or 15th, a preview of the auction will be available by appointment, so head over to joopiter.com to sign up. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest happenings in sneakers, streetwear, and more.
Images via JOOPITER