Jay Chou is Going On Tour with Jordan Brand and PHANTACI
PublishedQuick Facts
- At this point, we’re not entirely sure what kind of product will be available from the partnership, but our best guess would start with merch and go from there
- Nike recently announced a tour partnership with K-pop legends BTS, so consider this a trend worth watching
- Stay tuned for more info on the PHANTACI x Jordan Brand collab for Jay Chou’s Carnival II tour
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Jay Chou is a superstar. The King of Mandopop can sell out stadiums around the world, and with his Carnival tour wrapping up and his Carnival II tour starting up soon, Chou and his fashion label, PHANTACI, are teaming up with Jordan Brand when he hits the road again.
Taking the Collab on the Road
Announced on Instagram by PHANTACI, the PHANTACI x Jordan Brand partnership is still mostly a mystery, but we do know that the two brands are coming together to support Chou’s next tour run. The video is as vague as possible, starting with a black screen before it transitions to the Jumpman and then the PHANTACI logo, before a block of text that reads “Carnival II World Tour.”
At this point, we’re not entirely sure what kind of product will be available from the partnership, but our best guess would start with merch and go from there. Nike recently announced a tour partnership with K-pop legends BTS, so consider this a trend worth watching.
A Global Brand for a Global Star
Stay tuned for more info on the PHANTACI x Jordan Brand collab for Jay Chou’s Carnival II tour, and make sure to download the Sole Retriever App for all the latest Jordan collab news.
Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com
