In the pantheon of basketball legends, Shaquille O'Neal's name resonates for his on-court dominance and his significant impact on sneaker culture. His signature shoe, the Shaq Attaq, has remained a beloved classic among fans and collectors. As Shaq steps into his role as the president of Reebok's newly minted basketball division, the anticipation for what's next for the brand and its retro silhouettes has reached new heights. Marking a novel collaboration, Reebok has partnered with Pepsi and renowned sneaker customizer The Shoe Surgeon to release 22 pairs of Pepsi-themed Shaq Attaqs.
This limited edition Pepsi x Reebok Shaq Attaq, handcrafted by The Shoe Surgeon, celebrates Shaq's love for Pepsi, represented through an innovative design incorporating the beverage brand's iconic colors. The sneaker features a dynamic color scheme of black, blue, and red, reflecting Pepsi's visual identity. Special attention has been given to the branding, with Pepsi's logo prominently displayed on the tongue and The Shoe Surgeon's signature Jolly Roger logo on the insole, symbolizing the collaboration's exclusivity and craftsmanship. The silhouette's design innovation goes a step further with a black midsole adorned with blue speckle details and an ingeniously designed outsole that includes a cutout capable of holding a Pepsi Mini can, aptly placed next to the playful inscription 'Sneak'er.
Only 22 pairs of size 22 Reebok Shaq Attaqs have been crafted and will given away by Pepsi. The giveaway will end on February 25, 2024. For those eager to participate in the giveaway, check Pepsi’s Instagram post. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Pepsi x Reebok Shaq Attaq
Images via Reebok
