As Overkill, the esteemed EU-based retailer, marks its 20th Anniversary, its longstanding collaboration with adidas enters a new chapter. Over the years, this partnership has become renowned for its innovative takes on various adidas ZX models, blending unique design elements with the heritage of both brands. Overkill and adidas have meticulously crafted the 20th Anniversary Pack to celebrate this milestone, featuring special editions of the ZX 6000, EQT Guidance, and Spiritain 2000.
The Overkill x adidas 20th Anniversary Pack is a testament to the duo's shared history and commitment to excellence. It introduces two distinct colorways for each of the ZX 6000, EQT Guidance, and Spiritain 2000 models, distinguishing between GR versions available to the public and Friends and Family pairs exclusive to Overkill's in-store release. The exclusive Friends and Family iterations are rendered in a sophisticated grey, black, and white color scheme. Each pair is enriched with co-branded details that signify the unity between Overkill and adidas and are adorned with symbols celebrating Overkill's 20th Anniversary.
Meanwhile, the public editions captivate with vibrant accents—orange on the EQT Guidance, green on the Spiritain 2000, and blue on the ZX 6000—each carrying the same high-quality material makeup and branding details. Both sets of sneakers are unified by tonal midsoles and sleek black outsoles, completing the look with a nod to both brands' design ethos.
The Overkill x adidas 20th Anniversary Pack will release on March 23, 2024, through Overkill online and in-store. Available in men's sizing, the prices range between $110 and $130. Download the Sole Retriever mobile app for the latest on releases, raffles, news, and more in the sneaker and streetwear community.
Images via Overkill