Updated at

Vans Rebrands Vault Collaboration Label as OTW

Vans has announced today a rebranding of its coveted Vault by Vans label, known for its focus on collaborative projects. Beginning next year, the label will now be known as OTW by Vans. The rebranded initiative is intended to provide a platformthat seamlessly merges Vans’ most elevated product expressions with the leading innovators of art, design, style, skate culture, and entertainment.

Spearheaded by Ian Ginoza, vice president of Creative Direction for Pinnacle, OTW by Vans aims to channel its skateboarding roots into a distinct perspective that pushes boundaries and challenges conventions. “OTW by Vans is a reorientation back to who we truly are... back to 'Off The Wall,” Ginoza said in a release. This sentiment encapsulates the heart of the brand's rebranding journey: a journey back to its roots, steeped in the original spirit of defiance and exploration that defines skateboarding culture.

The transformation will result in the conclusion of the Vault by Vans product line by the end of 2023. It will pave the way for the launch of OTW by Vans in early 2024, complete with its own e-commerce experience and availability through a curated selection of global wholesale partners. Thanks to this rebrand, two distinct product lines will become available: OTW, a designated space for product exploration in collaboration with partners pushing the boundaries of design expression; and Premium Standard, an elevated collection featuring Vans' range of iconic silhouettes.

In welcoming new collaborators, Vans has announced its first partnership with S.R. STUDIO LA. CA. by Sterling Ruby. Their debut release is scheduled for early 2024. “Vans feels right to us, it defines a certain West Coast history," Ruby said.

As a preview of this exciting new chapter, OTW by Vans will be featured in high-visibility global events. This includes a live skate exhibition in partnership with PLAYLAB, INC. and California Skateparks at Paris Fashion Week Menswear Spring/Summer 2024.

Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.

Image via OTW by Vans / Sandy Kim

Sterling Ruby (left) & Ian Ginoza (right)
Sterling Ruby (left) & Ian Ginoza (right)

Images via OTW by Vans / Liam MacRae

Related News

Sneaker releases, raffles, and news in real-time.

Enjoy all the latest sneaker raffle and releases, shock drops, release calendar, and exclusive sneaker news in the palm of your hand.

  • Autofill for faster raffle entry
  • Raffle entry tracking
  • Real-time push notifications
  • Restocks and AutoCart
Download the app
Sole Retriever Mobile App Home Screen
Get the latest sneaker news in your inbox

Join thousands of sneakerheads.

Background for newsletter depicting Travis Scott Jordan 1 Low

Sole Retriever

Sole Retriever finds sneaker raffles and sneaker releases from around the globe, giving you the best chances to cop the latest sneaker releases for retail.

© 2024 Sole Retriever LLC