Nike’s Viral New Techwear Collection Is Coming for Lululemon

I’m In a market where the lines between gymwear and streetwear continue to blur, Nike’s new 24.7 collection presents a compelling answer to the dominance of rivals like Lululemon. Built for the modern consumer who demands style, versatility, and performance around the clock, the 24.7 line introduces technical pieces that rival anything in the athleisure space. With proprietary fabrics like ImpossiblySoft and PerfectStretch, Nike's latest apparel delivers four-way stretch, breathable construction, and polished silhouettes that transition effortlessly from morning workouts to evening errands.
Right now, we’ve curated a selection of apparel from Nike’s latest 24.7 drop, but you can shop all of the men's Nike 24.7 apparel and the women's Nike 24.7 collection here.
Men's Nike 24.7 Apparel Collection
Women's 24.7 Apparel Collection

Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com