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It’s a well-known fact that the fashion industry produces some of the largest carbon footprints globally due to the heavy industrialization added to the manufacturing process. Typically, to create a piece of clothing, you’d go through a multi-step process of having to spin yarn, knit it, cut, sew, and dye it, and only then will you have a complete product. Over at The Swoosh, however, their latest innovation in sustainability has helped reduce the carbon footprint of traditional knit fleece by around 75%, being dubbed Nike Forward.
Debuting in two grey silhouettes, a Hoodie and Crewneck, the manufacturing process takes raw fibers and turns them directly into textiles through needle-punching, creating a breathable and sustainable piece of apparel. Each piece made features 70% recycled content by weight and comes undyed with raw seams and pockets to help further reduce the carbon footprint of each garment. Nike is hoping to go all in on the new innovation with Aaron Heiser, VP of Global Apparel Product Merchandising for The Swoosh saying, “We believe this platform has the potential to reset the way we think about material and apparel. This is the biggest Nike apparel innovation since Dri-Fit 30 years ago and has huge potential to transform the industry in the way that Air and Flyknit did for Nike footwear.”
The first products to release, the previously mentioned Hoodie and Crewneck, will be available across the globe on September 15th, 2022 through Nike and select stockists online and in-store. As of this writing, the retail price has not yet been announced. To stay updated on the latest happenings in sneakers, streetwear, and more, keep it locked to our Twitter and the Sole Retriever mobile app.
Images via Nike