Merchandising Post

Nike's Electric Pack Covers 55 Different Sneakers for the Olympics

July 24, 2024|Nicholas Vlahos
Nike Electric Pack

As the world gears up for the electrifying atmosphere of the Olympics, Nike is looking to celebrate this gathering of the world's greatest athletes with its latest collection of sneakers, the Electric Pack. This bold new colorway spans 55-footwear styles, bringing a fresh, vibrant look to Nike's performance lineup.

Inspired by the brand’s rich history of innovation and iconic moments in sports, the Electric Pack is designed to embody a winning attitude — bold, fearless, and irreverent. Central to the Electric Pack's design is the Ostrich print, a celebrated element in the Nike palette first introduced by the legendary designer Tinker Hatfield on the Air Safari in 1987. This distinctive pattern, combined with the striking Total Orange, a signature Nike performance color, creates a timeless and contemporary look.

Nike Electric Pack
Nike Alphafly 3, Pegasus 41, Nike Mercurial Superfly 10 Elite, and GT Hustle 3

Caroline Abero, Senior Director of Women’s Footwear and Apparel at Nike, led the team behind the Electric Pack. Abero and her team aimed to create a colorway that felt uniquely Nike and would resonate with athletes and fans alike. "We wanted to take something you wouldn’t think about in the context of performance — the Safari pattern — and create an artifact that signaled this new era of sport," Abero explains. "We’re bringing sport and culture together on the playing field and creating a new look of sport for the next generation."

The Electric Pack’s Ostrich print origin story is as iconic as the print itself. In the '80s, Tinker Hatfield was inspired during a stroll through New York City's SoHo neighborhood, where he spotted a luxurious ostrich print couch in a high-end furniture store. The texture — bumpy, grooved, and organic — was unlike anything seen in performance footwear at the time. Hatfield envisioned bringing this unique aesthetic to Nike's shoes, merging the worlds of athletics and lifestyle in a revolutionary way.

The pack features some of the latest and greatest performance models across Nike’s footwear range, including basketball, skateboarding, and running, with models like the GT Hustle 3, Janoski OG+, Invincible 3, Pegasus 41, Alphafly 3, and many, many more.

Whether training for the next big event or simply looking to elevate your everyday style, the Electric Pack offers something for everyone. Shop below for some of the highlights in the collection, or shop the entire Electric Pack collection here!

Nike Alphafly 3 Electric

Nike Alphafly 3 Electric

Buy at Nike
$300
Nike Pegasus 41 Electric

Nike Pegasus 41 Electric

Buy at NIke
$155
Nike Vaporfly 3 Electric

Nike Vaporfly 3 Electric

Buy at Nike
$275
Nike Invincible 3 Electric

Nike Invincible 3 Electric

Buy at Nike
$195
Nike G.T. Cut 3 Electric

Nike G.T. Cut 3 Electric

Buy at Nike
$205
Nike G.T. Hustle 3 Electric

Nike G.T. Hustle 3 Electric

Buy at Nike
$205
Nike G.T. Jump 2 Electric

Nike G.T. Jump 2 Electric

Buy at Nike
$195
Nike Air Max DN Premium Electric

Nike Air Max DN Premium Electric

Buy at Nike
$180
Nike Calm Electric

Nike Calm Electric

Buy at NIke
$55
Nike SB Zoom Janoski OG+ Electric

Nike SB Zoom Janoski OG+ Electric

Buy at Nike
$105
Nike SB Zoom Blazer Mid Electric

Nike SB Zoom Blazer Mid Electric

Buy at Nike
$100

Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com


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