Aside from its Swoosh logo, Nike likely has one of the most recognizable taglines in marketing history with its “Just Do It” message. While this is often seen on clothing and in commercials, footwear from Nike mostly strays from displaying this message. Proudly proclaiming the famous tagline, the Nike Dunk Low SE “Just Do It” (W) has just received official images.
Covered in textured leather across its upper, the sneaker keeps things relatively simple when it comes to its color scheme as shades of white, phantom, team red, and photon dust dress the model. Phantom overlays wrap around the mudguard, eyestays, and heel overlay with the bottommost eyestay receiving a slight makeover in terms of its construction as an additional panel is added. This redesign helps hold in place a golden lace dubrae that contains both Nike branding and the Roman numerals “MMXXIII,” translating to 2023. Stark white shades take over the toebox, quarter panel, collar, and tongue as well as the laces while team red lands on the Nike-branded tongue tag and sockliner.
Running from the quarter panel past the golden “Just Do It” branding on the heel overlay is a Swoosh logo that borrows the phantom shade found on the rest of the overlays. The final mention of the famous tagline comes in the form of a graphic printed atop the team red insole, taking on the same design and golden color palette as the logo found on the heel. Rounding out the design is the white Dunk midsole paired with a phantom rubber outsole.
The Nike Dunk Low SE Just Do It W is slated to launch on February 16th, 2023 through Nike and select NSW retailers online and in-store. Coming in women’s sizing, the retail price is set at $120. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
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Images via Nike