Nike's hometown may be in Beaverton, Oregon, however, the global sportswear brand has honored plenty of regions throughout its history from country-themed sneakers to specific US cities. In recent memory, we’ve seen the city of Houston get its own AF1, Atlanta getting both a Dunk and AF1, and now San Francisco is getting a thematic Air Max 1 Premium.
Taking on shades of white and grey throughout its upper, the silhouette takes on a mixture of cracked leather, smooth leather, shearling, and canvas to create a nod to The Bay area. Cracked leather appears in grey on the mudguard while the base layer visible on the toebox and collar comes in a white canvas. Sherling in white peeks through the vamp and along the top of the tongue which features hippy-like font with “The Bay” spelled out in grey. More nods to San Fran make their way to the insole with the left shoe featuring a California license plate and the phrase “Nike Coast” while the right shoe takes on more “The Bay” text. Along the midfoot, we see a large smooth leather panel in white with the lateral side featuring a red feather Swoosh and the medial coming with a textured leather finish. Rounding out the upper is the tumbled leather heel overlay and its Nike Air embroidery with the entire design complete by a white AM 1 midsole paired with a gum rubber outsole.
The Nike Air Max 1 Premium SF The Bay is set to release on June 7th, 2023, through Nike and select NSW retailers online and in-store. Coming in men’s and grade school sizing, the retail price is set at $160 and $100 respectively. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Nike Air Max 1 Premium SF “The Bay”
Images via Nike