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Nicky Diamonds Takes To IG To Shoot Down Rumors Of a Diamond Supply Co. x Nike SB Dunk Low Red

One of the most coveted colorways of the Nike SB Dunk Low dates back to 2005 and came courtesy of Diamond Supply Co. in what many refer to as the “Tiffany Dunks.” Over a decade later and after the release of a high-top counterpart in 2014, the hype train for SB Dunk Low’s reemerged and The Swoosh went back to Diamond Supply for a trio of colorways, a white, black, and F&F yellow pair. With rumors floating around Instagram of a red colorway on this iconic collaboration coming in 2022, Nicky Diamond, the founder of Diamond Supply Co. shot down rumors of an upcoming Diamond Supply Co. x Nike SB Dunk Low Red through a comment on a post by SneakerFreaker discussing the rumored pair.

In today's social media-focused environment, rapid disinformation spreads like wildfire. This is not only limited to sneakers but politics, music, and much more are affected by this disheartening trend. Once one reputable account or person states something, it's often picked up by legacy media companies and accounts, spread even further by reposts and discussion on forums and Discord communities, further cementing its “truth”. This is often caused by the need to be the first to break the news and/or confirm it as that generates more clicks which leads to more followers which will lead to more people trusting a certain source as reputable. It may not be posted with the intention to mislead others, though more often than not, you and I have both scrolled through Instagram or Twitter and came across claims of certain fantasy colorways set to “release” or stock numbers that seem too good to be true. It’s often best to take these rumors with a grain of salt until further proof shows that it is in fact true or false.

While this “first-to-post” culture leads to incidents like this, sometimes you can't even trust sources with the most authority. Nicky Diamonds in the past claimed that the Diamond Supply Co. x Nike SB Dunk High was not set for a release, though months later the pair made it to retail shelves. We may never see a red colorway make its way to the public, though this doesn’t mean a future collaboration with the two brands isn’t in development or planned for the future. For more breaking news in the sneaker and streetwear world, keep it locked to our Twitter and the Sole Retriever mobile app for real-time notifications on restocks, releases, and more.


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