Nike is Showing out for NFL Season with Air Max 90s for Your Favorite Team

Published October 10, 2025 at 3:00 PM

Quick Facts

Nike is expanding league-licensed lifestyle offerings with a pack of NFL Air Max 90s
The NFL x Nike Nike Air Max 90 Rivals Pack is the latest extension of Nike’s push to highlight division rivalries
The NFL x Nike Air Max 90 Rivals Pack will be released Holiday 2025.

Gear doesn’t care about your team’s record. The early season has been hard for some fanbases and easier for others, but no matter who you root for, a new pair of team collab shoes is always a W. Nike has the on-field NFL gear on lock, and with the season in full swing, the Swoosh is expanding league-licensed lifestyle offerings with a pack of team-specific Air Max 90s.

The NFL x Nike Nike Air Max 90 Rivals Pack is the latest extension of Nike’s push to highlight division rivalries, starting with Los Angeles Rams and San Francisco 49ers colorways. The Rams colorway starts with white mesh on the toebox and cream-colored suede on the toe panel. The mudguard is black, with blue on the Swoosh, Air bubble panel on the midsole, and sock liner, and yellow on the plastic mudguard badge with Rams written in the middle, plus the heel panel, racing toe, and lower lace protection panel.

The Niners color keeps the same blocking, starting with a white mesh toebox and black mudguard, but switching the suede panel to gold, adding red on the Swoosh, midsole panel, racing toe, and sock liner, and grey on the mudguard badge with an interlocked SF logo in the middle and lower lace protection panel.

In addition to the NFC West rivalry colorways we’ve seen (not much of a rivalry when SoFi Stadium fills with red and gold every Niners game), Nike is dropping Air Max 90s in Seahawks, Cardinals, Dolphins, Patriots, and Jets colorways, with more pairs presumably following after that.

The NFL x Nike Air Max 90 Rivals Pack will be released Holiday 2025 through Nike and select retailers in-store and online. Available in men’s sizing, the retail price is set at $140. For all the latest Air Max drops and news, make sure to download the Sole Retriever mobile app.