New Balance’s NBA All-Star 2024 Collection is Inspired by 90’s Gaming Culture

Published February 15, 2024

New Balance All-Star Gamer Tag Collection

In an exciting nod to the vibrant and nostalgic world of 90s gaming culture, New Balance sets the stage for a unique blend of sports and retro gaming with its latest NBA All-Star collection. Dubbed the New Balance Basketball Gamer Tag Collection, this innovative lineup is a testament to the brand's continual evolution and ability to merge diverse cultural elements into its designs.

The collection features three standout models: the TWO WXY v4, Fresh Foam BB v2, and the Hesi Low, each designed to capture the essence of 90s gaming through color and design. The TWO WXY v4, set to be showcased by first-time All-Star Tyrese Maxey at the 2024 NBA All-Star Game, boasts a neo-flame-based color scheme with multi-color graphics lining the iconic "N" logo, complemented by a "Start" button tag on the vamp, evoking the start of a classic video game. The Fresh Foam BB v2 stands out with its electric indigo upper and gaming-inspired graphics on the insole. At the same time, the Hesi Low presents a striking Kelly green colorway with the "N" logo featuring video game controller-inspired buttons. These models are not just visually appealing; they are equipped with New Balance's leading performance technologies, such as Fresh Foam and FuelCell, ensuring they meet the high standards of basketball performance gear.

Myles Williams, New Balance Basketball Product Manager, encapsulated the collection's spirit by stating, “The New Balance Gamer Tag collection lets players step into the world of 90’s gaming, merging nostalgia with cutting-edge design.”

The New Balance Basketball Gamer Tag Collection will release on February 16, 2024, through New Balance and select retailers online and in-store. Prices range from $110 to $130, depending on the silhouette. Keep it locked to the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.