New Balance has unveiled a preview of the upcoming Season 3 collection from its Made in USA line designed by Teddy Santis. Known for founding Aime Leon Dore, Santis' creative direction for New Balance kicked off last year with the intention of bringing a fresh perspective to the brand's well-established silhouettes. After two successful seasons of reinventing and delivering fresh colorways, anticipation for Season 3' is high.
This season sees nine new colorways created across four of New Balance's most iconic models: the 990v6, 990v4, 996, and 998. Among these are three new colorways of the 990v6, the previously revealed "Cream Tan" and "Magenta Pop," plus an unseen "Green Yellow" version. This last pair mirrors a similar color scheme to one of the 996s with its yellow upper and green accents that include branding. Also standing out from the collection is a pink, white, silver, and cream-colored 996 featuring pigskin suede and a purple suede-covered 990v4.
The Santis-led New Balance Made in USA Season 3 will release throughout the summer through New Balance and select retailers online and in-store. Sizing availability will vary based on the pair, as some come in full-family sizing while others will only release in adult sizes. Retail prices will also range from $190 to $220 depending on the silhouette. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via New Balance
New Balance 990v4 Made in USA Purple Suede
New Balance 990v4 Made in USA White Green
Image via dane3fune
New Balance 990v4 Made in USA Cream Tan
New Balance 990v6 Made in USA Magenta Pop
New Balance 990v6 Made in USA Cream Tan
New Balance 990v6 Made in USA Yellow Green
New Balance 996 Made in USA Pink Cream
New Balance 996 Made in USA Yellow Green
New Balance 998 Made in USA Purple Suede
Macadamia Nut/Magenta Pop
U990TD6
June 16, 2023
$200
White/Cream-Green-Black
U990TC4
September 7, 2023
$200
Purple/Navy-White
U990TB4
June 29, 2023
$200
Plum Purple/White-Black
U998TE
June 29, 2023
$210
Cream/Tan-White-Grey
M990SS6
July 27, 2023
$200
Cream/Cream/White
U990TE4
July 27, 2023
$200
Pink Haze/Cream
U996TA
July 27, 2023
$190
Pale Yellow/Green/White
U996TD
August 31, 2023
$190
