03/30/2023

The women's New Balance 550 White Bubblegum is officially set to release on April 6th, 2023!

It Doesn't Get Sweeter Than The New Balance 550 White Bubblegum

Updated at Published
New Balance 550 White Bubblegum (W)
New Balance 550 White Bubblegum (W)

From the "Munsell White Sepia" to the "Turtledove," New Balance has been blessing the sneaker world with some ridiculously clean 550s lately, and now, it looks like they'll be adding yet another colorway to the mix with the upcoming New Balance 550 "White Bubblegum." Dropping as part of the Boston sportswear company's Spring 2023 line-up, these will no doubt sweeten up your daily rotation.

Stepping out in an all-leather construction, these 550s are painted predominantly in white and are decorated with perforated panels and stitched edges as a nod to its retro '80s roots. The iconic "N" logo is inlaid across the lateral and medial sidewalls in a bubblegum pink, and this is complemented by additional pastel accents tongue, ankle, and heel counter. All of this then sits on top of a crisp midsole that has been engineered to dominate both on and off the court.

The New Balance 550 White Bubblegum W is set to release on April 6th, 2023, exclusively in women's sizes for $110. Expected to drop at New Balance and select retailers both online and in physical locations, you definitely don't want to miss out on this. If you're looking for a more in-depth breakdown of the 550, check out our New Balance 550 Buyers Guide here, and for the hottest sneaker and streetwear news, releases, and raffles, follow Sole Retriever over on Twitter and download our official Mobile App if you haven't already.

New Balance 550 "White Bubblegum" (W)

Color: White/Lilac Cloud
Style Code: BBW550BD
Release Date: 04/06/2023
Price: $110 (women)

Images via New Balance


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