In a landmark move, adidas announced the signing of NFL superstar Micah Parsons to a multi-year partnership, marking a significant addition to their already impressive roster of athletes. Parsons, known for his exceptional skills and relentless drive on the field, brings a unique blend of talent and charisma that perfectly aligns with the adidas brand.
Drafted in the first round of the 2021 NFL Draft, Parsons quickly established himself as a generational talent. He racked up 13 sacks and 64 tackles in his rookie season, earning the unanimous AP Defensive Rookie of the Year honor. His performance has only improved over the years, with Parsons earning three All-Pro selections in as many seasons and finishing as a finalist for AP Defensive Player of the Year last season.
Chris McGuire, adidas Vice President of Sports Marketing, expressed his excitement about the partnership, stating, “Since his rookie year, Micah has distinguished himself as a transformational player in the league with his relentless drive, unique and engaging personality, and overall pursuit of greatness. Micah is a perfect addition to join the three stripes. His passion for greatness – both on and off the field – positions him to be one of the biggest stars in the game, and we couldn’t be more excited to have him join the adidas family.”
As part of the partnership, Parsons will don select adidas apparel and specialty footwear on the field. He will also play a pivotal role in brand marketing campaigns, leveraging his influence to inspire the next generation of athletes and fans. Parsons himself is enthusiastic about the collaboration, stating, “Since day one, I’ve wanted to be a global ambassador for the game, inspiring the next generation of athletes and fans around the world. It’s very clear to me that adidas is best aligned with my ambitions and career goals. The three stripes has already done so much for me, and I know that this is going to be special.”
Parsons joins an elite group of adidas football partners, including the likes of Patrick Mahomes, Amon-Ra St. Brown, Garrett Wilson, Chris Jones, David Njoku, Tua Tagovailoa, Aaron Jones, Trevor Lawrence, Brock Purdy, and Jordan Addison. Additionally, the brand has recently added a noteworthy rookie class featuring Rome Odunze, Michael Penix Jr, Adonai Mitchell, and Xavier Legette, solidifying its position as a leading supporter of football talent.
The partnership with Parsons is expected to enhance adidas's presence in the football world significantly. His combination of on-field excellence and off-field charisma makes him an ideal ambassador for the brand, promising a fruitful collaboration that will inspire fans and athletes alike. For more updates on the latest happenings in the sneaker and streetwear world, download the Sole Retriever mobile app.
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
