Malia Obama Directs A’ja Wilson's Latest Nike Advertisement
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Nike has long been heralded as one of the best advertisers in the footwear industry and the world. The brand can inspire athletes worldwide through its ad spots, whether for women athletes like the commercial aired during the 2025 Super Bowl or for signature athletes' sneakers, like the one recently done for A’ja Wilson. Helping direct this new ad spot for Wilson's Nike A’One is a name we're all familiar with — Malia Obama.
The eldest of the two daughters of former President Barack Obama, Malia, is no stranger to filmmaking as she played behind-the-scenes roles for HBO's Girls and Swarm and even directed her short film, The Heart, which premiered at the 2024 Sundance Film Festival. A'ja's advertisement celebrates her illustrious career and impact on women and young girls through a playful recreation of Miss Mary Mack.
The ad supports the debut of A’ja Wilson’s signature sneaker, the Nike A’One, in the Pink A’ura colorway. Shortly following this pair will be the Blue Fury and Pearl renditions, each dropping on May 15.
Check below to see the advertisement. Download the Sole Retriever mobile app to stay updated on release info for the Nike A’One and other sneaker and streetwear products.
Nike drops another commercial for A’ja Wilson’s A’One signature shoe ✨ @_ajawilson22 🗓️ May 6th
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
