Levi’s Friends and Family Nike Air Max 95 OG Colorway Revealed

While Levi’s and Nike/Jordan Brand have worked on multiple projects, the duo is teaming back up for a collaborative capsule featuring jeans, a jean jacket, and three Nike Air Max 95s. Fresh off the official unveiling of the capsule, Leo Gamboa, Vice President of Merchandising and Design Collaborations, has taken to Instagram to showcase images of the friends and family colorway of the Levi’s x Nike Air Max 95 OG.

Levi’s applies a dark blue raw denim to the Air Max 95, differing from the light blue washed denim from the three-pack of publicly available Levi’s Air Max 95s. The whole upper is coated in this material, save for the mesh around the canvas lace loops and the leather material on the heel tab. On the lateral side of the right shoe sits Levi’s famous red tag, stitched just below the tonal embroidered Nike Swoosh.

Finishing the upper are tonal laces, a tonal mesh tongue, red and gold contrast on the Air Max text on the tongue, and frayed edges on select panels. Inside, the insole contains a custom Levi’s graphic depicting a vintage-style advertisement reminiscent of the brand’s marketing from the ‘40s and ‘50s. Below sits a tonal black foam midsole with red hits in the Air units in the forefoot and heel, the latter coming in the “big bubble” form.

Unfortunately for most of us, the Levi’s x Nike Air Max 95 OG Raw Denim will be exclusive to friends and family. However, if you’re looking to cop a pair of denim-covered Air Max 95s, the three-pack of sneakers and matching apparel will release on July 10, 2025, via Levi’s and July 11, 2025, via Nike SNKRS and select retailers. Check below for more images of the F&F colorway, and download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.

Levi's x Nike Air Max 95 OG Raw Denim (F&F)

Nicholas Vlahos

Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com