05/07/2024

The Puma LaFrance Amour Red is set to release on May 17th!

LaMelo Ball's LaFrance Gets its Own Puma Sneaker, The Puma LaFrance Amour

Updated at Published
Puma LaFrance Amour
Puma LaFrance Amour

LaMelo Ball's journey from high school prodigy to NBA star has been anything but conventional. His path through professional basketball in Lithuania and the JBA before making a splash in the NBL and finally landing in the NBA is a testament to his talent and resilience. Beyond his on-court achievements, LaMelo has cultivated a unique brand identity through his streetwear label, LaFrance, demonstrating his flair for fashion and design. Alongside his brand, Ball has a partnership with Puma, who produces his signature performance basketball line, the Puma MB, currently on the MB.03. Following multiple collaborations with his LaFrance label, Puma has given Ball a lifestyle silhouette.

The Puma LaFrance Amour features a low-top silhouette that combines the chunkiness of skate shoes from the Y2K era with the sleekness of contemporary fashion sneakers, such as those from Lanvin. The design incorporates patent leather around the toe and midfoot, with circular cutouts revealing a canvas base underneath. Oversized, bold laces further emphasize the shoe's unique aesthetic.

Branding elements are strategically placed throughout the sneaker, with LaMelo's "1 1 1" logo adorning the toe, a nod to his personal mantra and on-court philosophy. Additional LaFrance logos can be found on the vamp, tongue, and insole, solidifying the collaboration's identity. The sneaker is grounded by a rubber midsole, which enhances comfort and serves as a canvas for further branding, including "01 Of One," "Not From Here," and a distinctive LaFrance logo that adds a personal touch to the design. A durable rubber outsole featuring a LaFrance-branded traction pattern completes the design.

The Puma LaFrance Amour Red is slated for release on May 1, 2024, through BSTN. A wider release via Puma and select retailers online and in-store will follow on May 17. Available in men's and GS sizing, the retail price for men's pairs is set at $110. Download the Sole Retriever mobile app for the latest information on this release and more in the sneaker and streetwear world, including upcoming releases, raffles, and news.

Puma LaFrance Amour Red

Color: For All Time Red
Style Code: 310439-03 (men); 310821-03 (GS)
Release Date: 05/01/2024 (BSTN); 05/17/2024 (worldwide)
Price: $110 (men); $95 (GS)

Images via Puma

Nicholas Vlahos
Nicholas Vlahos

Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com


Related News

Sneaker releases, raffles, and news in real-time.

Enjoy all the latest sneaker raffle and releases, shock drops, release calendar, and exclusive sneaker news in the palm of your hand.

  • Autofill for faster raffle entry
  • Raffle entry tracking
  • Real-time push notifications
  • Restocks and AutoCart
Download the app
Sole Retriever Mobile App Home Screen

Sole Retriever

Sole Retriever is the top source for the latest sneaker news, release dates, and more. Get the latest exclusive sneaker news and information, find raffles and releases from around the world, cop the latest drops at retail, search for any sneaker, and find the best prices.

© 2024 Sole Retriever LLC