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LaMelo Ball's LaFrance Gets its Own Puma Sneaker

LaFrance x Puma
LaFrance x Puma

LaMelo Ball's journey from high school prodigy to NBA star has been anything but conventional. His path through professional basketball in Lithuania and the JBA before making a splash in the NBL and finally landing in the NBA is a testament to his talent and resilience. Beyond his on-court achievements, LaMelo has cultivated a unique brand identity through his streetwear label, LaFrance, demonstrating his flair for fashion and design. Alongside his brand, Ball has a partnership with Puma, who produces his signature performance basketball line, the Puma MB, currently on the MB.03. Following multiple collaborations with his LaFrance label, Puma has given Ball a lifestyle silhouette.

The unnamed sneaker features a low-top silhouette that combines the chunkiness of skate shoes from the Y2K era with the sleekness of contemporary fashion sneakers, such as those from Lanvin. The design incorporates patent leather around the toe and midfoot, with circular cutouts revealing a canvas base underneath. Oversized, bold laces further emphasize the shoe's unique aesthetic.

Branding elements are strategically placed throughout the sneaker, with LaMelo's "1 1 1" logo adorning the toe, a nod to his personal mantra and on-court philosophy. Additional LaFrance logos can be found on the vamp, tongue, and insole, solidifying the collaboration's identity. The sneaker is grounded by a rubber midsole, which enhances comfort and serves as a canvas for further branding, including "01 Of One," "Not From Here," and a distinctive LaFrance logo that adds a personal touch to the design. A durable rubber outsole featuring a LaFrance-branded traction pattern completes the design.

The LaFrance x Puma sneaker is slated for release in 2024 through Puma and select retailers online and in-store. As of now, the retail price has not been announced. Download the Sole Retriever mobile app for the latest information on this release and more in the sneaker and streetwear world, including upcoming releases, raffles, and news.

LaFrance x Puma

Color: Red/Red/Red
Style Code: TBD
Release Date: 2024
Price: TBD

Images via Puma

LaFrance x Puma LateralLaFrance x Puma AngleLaFrance x Puma MedialLaFrance x Puma TOp and OutsoleLaFrance x PumaToeLaFrance x Puma Heel

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