Ronnie Fieg has grown his brand Kith from a local boutique in NYC to a global fashion powerhouse that can partner with anyone and everyone. Even though Fieg is currently the creative director for the New York Knicks, his affinity for New York sports sees Kith teaming up with the NFL to celebrate the 2023 season. On top of a wide array of items for each of the 32 NFL franchises, the duo is linking arms to celebrate the New York Giants, a team steeped in history and close to the heart of New Yorkers and Fieg himself.
The collection features various items such as jackets, hoodies, vintage tees, and jerseys, among other products. Special attention has been paid to material choice, which includes high-end Italian Nappa leather and Manteco wool, as well as chunky cotton yarn and sherpa. Highlights from the lineup include the Giants Leather Jacket, Wool Collared Coaches Jacket, Nylon Padded Jacket, and Kith for the NFL: Giants Mitchell & Ness Jersey. The palette remains loyal to the Giants' foundational colors—red, white, blue, and grey.
In terms of accessories, the collection is equally rich. Kith partnered with '47 for headwear, offering a hitch snapback and fitted cap crafted from a wool-polyester blend. Additionally, the brand collaborated with Riddell to create a custom Giants helmet and with Wilson to design an authentic, custom football. Each collection piece resonates with meticulous craftsmanship, evident from the various items' embroideries, color-blocking designs, and patch artwork.
Kith employed Giants legends in the campaign shots, sporting various pieces, including Victor Cruz, Tiki Barber, Jason Sehorn, and Darren Waller on the field at MetLife Stadium.
The Kith x New York Giants Collection will release September 10, 2023, exclusively via Kith online and in-store. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Kith